The Activity Evaluation Model and Sustainable Interactive Management Strategies of Online User Innovation Community

• Published in: Sustainability Vol. 10; no. 7; p. 2113
• Main Authors: Wang, Zhigang, Wang (Avery. W), Yu, Wu, Shaobao
• Format: Journal Article
• Language: English
• Published: Basel MDPI AG 21.06.2018
• Subjects: business enterprises; consumers (people); electronic discussion groups; environmental factors; Innovations; mobile telephones; Product development; questionnaires; Social networks; surveys; Sustainability; Virtual communities

With the development of social network, online user innovation communities (OUICs) become an important source where many companies gather valuable information for innovation development of their products or services. Activity is an important measure of whether an OUIC is developing normally. Therefo...