The survival strategy of branded content in the over-the-top (OTT) environment: Eye-tracking and Q-methodology approach in digital product placement - Kim, Tae-Yang; Shin, Dong-Hee (Telematics and informatics, 2017)
Keywords: Attitudes; Branded content; Brands; Digital product placement (PPL); Eye movements; Eye-tracking; Over the top (OTT); Product placement; Q-methodology; Telematics; Branded content; Q-methodology; Over the top (OTT); Eye-tracking; Digital product placement (PPL)