APA (7th ed.) Citation

Kim, T., & Shin, D. (2017). The survival strategy of branded content in the over-the-top (OTT) environment: Eye-tracking and Q-methodology approach in digital product placement. Telematics and informatics, 34(7), 1081-1092. https://doi.org/10.1016/j.tele.2017.04.016

Chicago Style (17th ed.) Citation

Kim, Tae-Yang, and Dong-Hee Shin. "The Survival Strategy of Branded Content in the Over-the-top (OTT) Environment: Eye-tracking and Q-methodology Approach in Digital Product Placement." Telematics and Informatics 34, no. 7 (2017): 1081-1092. https://doi.org/10.1016/j.tele.2017.04.016.

MLA (9th ed.) Citation

Kim, Tae-Yang, and Dong-Hee Shin. "The Survival Strategy of Branded Content in the Over-the-top (OTT) Environment: Eye-tracking and Q-methodology Approach in Digital Product Placement." Telematics and Informatics, vol. 34, no. 7, 2017, pp. 1081-1092, https://doi.org/10.1016/j.tele.2017.04.016.