Navigating travel decisions in health crises: The interplay of message framing, regulatory focus, and perceived risk

• Published in: Journal of hospitality and tourism management Vol. 59; pp. 296 - 308
• Main Authors: Saha, Prosanjit, Ribeiro, Manuel Alector, Roy, Biplab
• Format: Journal Article
• Language: English
• Published: Elsevier Ltd 01.06.2024
• Subjects: Factorial between-subject experiment; Message framing; Moderated moderation model; Perceived health risk; Regulatory focus theory; Message framing; Factorial between-subject experiment; Perceived health risk; Moderated moderation model; Regulatory focus theory
• ISSN: 1447-6770; 1447-6770
• DOI: 10.1016/j.jhtm.2024.04.016

This study investigates the impact of promotional message framing on domestic tourists' travel intentions during a health crisis, exploring the moderating effects of regulatory focus and perceived risk. Utilizing a 2 × 2 × 2 between-subject factorial design, two experiments were conducted with...