What drives Indian mobile service market: Policies or users?

• Published in: Telematics and informatics Vol. 50; p. 101383
• Main Authors: Gupta, Ruchita, Jain, Karuna
• Format: Journal Article
• Language: English
• Published: Oxford Elsevier Ltd 01.07.2020; Elsevier Science Ltd
• Subjects: Cellular telephony; Diffusion; Economic development; Impact analysis; India; Integration; Macro-policies; Micro-user; Mobile service; Policies; Telephony; Integration; Micro-user; Diffusion; Mobile service; Macro-policies; India

•Interaction of macro and micro factors on Indian mobile service market is studied.•An integrated framework of macro and micro interactions is developed and validated.•Extent of diffusion depends on extent of interaction between macro and micro factors.•Telecom policies and programmes in India are m...