Factors Influencing Public-Sphere Pro-Environmental Behavior among Mongolian College Students: A Test of Value–Belief–Norm Theory

• Published in: Sustainability Vol. 10; no. 5; p. 1384
• Main Authors: Liu, Xianwei, Zou, Yang, Wu, Jianping
• Format: Journal Article
• Language: English
• Published: Basel MDPI AG 01.05.2018
• Subjects: Altruism; biosphere; China; College students; empirical research; structural equation modeling; Sustainability; sustainable development; Theory; universities; China

Value–belief–norm (VBN) theory provides a valuable framework for identifying the social-psychological determinants of various types of pro-environmental behavior. However, limited empirical study has tested the applicability of VBN theory in the western minority areas of China. Given Mongolian colle...