Consumer animosity, economic hardship, and normative influence How do they affect consumers' purchase intention?

• Published in: European journal of marketing Vol. 44; no. 7/8; pp. 909 - 937
• Main Authors: Huang, Yu‐An, Phau, Ian, Lin, Chad
• Format: Journal Article
• Language: English
• Published: Bradford Emerald 01.01.2010; Emerald Group Publishing Limited
• Subjects: Analysis; China; Consumer behavior; Consumers; Consumption; Ethnocentrism; Herkunftsbezeichnung; Japan; Konsumentenverhalten; Literature reviews; Marketing; Nationalkultur; Product quality; Purchase intention; Recessions; Social identity; Social interaction; Studies; Taiwan; Union membership; Wirtschaftskrise; Taiwan

Purpose - This paper aims to examine the concept of "consumer animosity", model its antecedents, and assess its influence on intention to purchase. Design/methodology/approach - Survey questionnaires were distributed by a quasi-random sample of school pupils across Taiwan to an adult membe...