Consumer animosity, economic hardship, and normative influence: How do they affect consumers' purchase intention? - Huang, Yu‐An; Phau, Ian; Lin, Chad (European journal of marketing, 2010)
Keywords: Analysis; China; Consumer behavior; Consumers; Consumption; Ethnocentrism; Herkunftsbezeichnung; Japan; Konsumentenverhalten; Literature reviews; Marketing; Nationalkultur; Product quality; Purchase intention; Recessions; Social identity; Social interaction; Studies; Taiwan; Union membership; Wirtschaftskrise; Taiwan