Donation Levels in Cause-Related Marketing (CRM): The Impact of Donation levels, Consumer Support and Self-Expressive Cues on Perceived Benefits and Perceived Monetary Sacrifice - Hee Park, Tae; Yoo, Dongho (Asia Marketing Journal (Online), 2022)
Keywords: cause-related marketing; consumer support; donation level; monetary sacrifice; perceived benefits; self-expressive cues; 경영학; Monetary sacrifice; Cause-related marketing; Consumer support; Perceived benefits; Donation level; Self-expressive cues