Development and Validation of Scales to Measure Attitudes Influencing Monetary Donations to Charitable Organizations
Charitable organizations are under increasing financial pressure to attract and retain private donors. However, scales measuring consumer attitudes toward giving to charity have yielded ambiguous results in the past. Scales to measure consumer attitudes toward the act of helping others and toward ch...
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| Published in | Journal of the Academy of Marketing Science Vol. 28; no. 2; pp. 299 - 309 |
|---|---|
| Main Authors | , , |
| Format | Journal Article |
| Language | English |
| Published |
New York
JAI Press, etc
01.04.2000
Springer Nature B.V |
| Subjects | |
| Online Access | Get full text |
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| Abstract | Charitable organizations are under increasing financial pressure to attract and retain private donors. However, scales measuring consumer attitudes toward giving to charity have yielded ambiguous results in the past. Scales to measure consumer attitudes toward the act of helping others and toward charitable organizations are developed and tested for dimensionality and internal consistency using advocated procedures. The resulting measures are important to academicians, policymakers, and practitioners in the development of theory, public policy, and marketing strategy. |
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| AbstractList | Charitable organizations are under increasing financial pressure to attract and retain private donors. However, scales measuring consumer attitudes toward giving to charity have yielded ambiguous results in the past. Scales to measure consumer attitudes toward the act of helping others and toward charitable organizations are developed and tested for dimensionality and internal consistency using advocated procedures. The resulting measures are important to academicians, policymakers, and practitioners in the development of theory, public policy, and marketing strategy. |
| Author | Green, Corliss L Brashear, Thomas G Webb, Deborah J |
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| Snippet | Charitable organizations are under increasing financial pressure to attract and retain private donors. However, scales measuring consumer attitudes toward... |
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| SubjectTerms | Altruism Behavior Charities Consumer attitudes Donations Empathy Gifts Hypotheses Market strategy Marketing Motivation Nonprofit organizations Philanthropy Statistical analysis Values |
| Title | Development and Validation of Scales to Measure Attitudes Influencing Monetary Donations to Charitable Organizations |
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