APA (7th ed.) Citation

Milberg, S. J., Cuneo, A., Silva, M., & Goodstein, R. C. (2023). Parent brand susceptibility to negative feedback effects from brand extensions: A meta‐analysis of experimental consumer findings. Journal of consumer psychology, 33(1), 21-44. https://doi.org/10.1002/jcpy.1282

Chicago Style (17th ed.) Citation

Milberg, Sandra J., Andres Cuneo, Monica Silva, and Ronald C. Goodstein. "Parent Brand Susceptibility to Negative Feedback Effects from Brand Extensions: A Meta‐analysis of Experimental Consumer Findings." Journal of Consumer Psychology 33, no. 1 (2023): 21-44. https://doi.org/10.1002/jcpy.1282.

MLA (9th ed.) Citation

Milberg, Sandra J., et al. "Parent Brand Susceptibility to Negative Feedback Effects from Brand Extensions: A Meta‐analysis of Experimental Consumer Findings." Journal of Consumer Psychology, vol. 33, no. 1, 2023, pp. 21-44, https://doi.org/10.1002/jcpy.1282.