Modeling social support on social media: Effect of publicness and the underlying mechanisms

• Published in: Computers in human behavior Vol. 87; pp. 263 - 275
• Main Authors: Liu, Bingjie, Wei, Lewen
• Format: Journal Article
• Language: English
• Published: Elmsford Elsevier Ltd 01.10.2018; Elsevier Science Ltd
• Subjects: Between-subjects design; Bystander effect; Digital media; Face threat; Goal attribution; Impression formation; Personalism; Publicness; Social networks; Social support; Impression formation; Publicness; Goal attribution; Bystander effect; Personalism; Face threat

Research has suggested social media might not be an ideal place to get social support. This study examined how publicness of support seeking might influence the quantity and quality of received support by testing six potential underlying mechanisms. We conducted a 3 (publicness: private, medium, pub...