Unlocking the power of gamification: Alleviating reward-sensitivity in promotional interactions - Lee, Wangoo; Lu, Lu; (Robert) Li, Xiang (International journal of hospitality management, 2024)
Keywords: Gamification; Loyalty program; Loyalty status; Preferential treatment; Reward size; Scope-insensitivity theory; Scope-insensitivity theory; Loyalty program; Reward size; Preferential treatment; Loyalty status; Gamification