Humor and camera view on mobile short-form video apps influence user experience and technology-adoption intent, an example of TikTok (DouYin)

• Published in: Computers in human behavior Vol. 110; p. 106373
• Main Author: Wang, Yunwen
• Format: Journal Article
• Language: English
• Published: Elmsford Elsevier Ltd 01.09.2020; Elsevier Science Ltd
• Subjects: Applications programs; Cameras; Design of experiments; Digital media; Entertainment; HCI; Human-computer interface; Immersion; Mobile app; Mobile computing; New technology; Short-form video; Smart buildings; Social media; Social networks; Social presence; Submerging; Technology utilization; User experience; Viewing; Social presence; Short-form video; Immersion; Mobile app; Social media; HCI

Mobile short-form videos on social media apps are increasingly popular. Human-Computer Interaction (HCI) theories may be extended to short-form video apps to understand and improve app user experience, as well as to persuade new technology-adoption. The present study examined the psychological respo...