The Value of Environmental and Health Claims on New Legume Products: A Non-Hypothetical Online Auction

• Published in: Sustainability Vol. 9; no. 8; p. 1340
• Main Authors: Lemken, Dominic, Knigge, Mandy, Meyerding, Stephan, Spiller, Achim
• Format: Journal Article
• Language: English
• Published: Basel MDPI AG 31.07.2017
• Subjects: attitudes and opinions; auctions; chickpeas; Consumers; consumers (people); eating habits; ecolabeling; economic valuation; ecosystem services; flatulence; health claims; pasta; prices; Researchers; Sustainability; sustainable land management; wheat; willingness to pay

Legumes are valued in agricultural systems, as they can contribute to a more sustainable land use. However, their economic value is low. Despite health and environmental benefits, marketers struggle to communicate the worth of legumes to consumers. We evaluate the worth of health and, in particular,...