INFLUENCE OF MARKETING STRATEGY ON IMPROVING THE FINANCIAL PERFORMANCE OF INDUSTRIA ENTERPRISES
Neglect of marketing tools and the lack of a clear strategic guideline when promoting a product create negative consequences for most industrial enterprises in Ukraine, which raises the issue of demonstrating how a successful marketing strategy can significantly affect the finances of such open soci...
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Published in | Fìnansovo-kreditna dìâlʹnìstʹ: problemi teorìì̈ ta praktiki (Online) Vol. 6; no. 53; pp. 460 - 470 |
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Main Authors | , , , , |
Format | Journal Article |
Language | English |
Published |
FINTECH Alliance LLC
31.12.2023
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Subjects | |
Online Access | Get full text |
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