INFLUENCE OF MARKETING STRATEGY ON IMPROVING THE FINANCIAL PERFORMANCE OF INDUSTRIA ENTERPRISES

• Published in: Fìnansovo-kreditna dìâlʹnìstʹ: problemi teorìì̈ ta praktiki (Online) Vol. 6; no. 53; pp. 460 - 470
• Main Authors: Panchenko, Vladimir, Levkiv, Halyna, Kosovych, Bohdana, Butkevych, Oksana, Nianko, Vitalii
• Format: Journal Article
• Language: English
• Published: FINTECH Alliance LLC 31.12.2023
• Subjects: financial activity; financial indicators; financial stability; industrial enterprise; marketing strategy; profitability

Neglect of marketing tools and the lack of a clear strategic guideline when promoting a product create negative consequences for most industrial enterprises in Ukraine, which raises the issue of demonstrating how a successful marketing strategy can significantly affect the finances of such open soci...