Happiness backfires: emotion and sales in live streaming - Du, Peiyuan; Huang, Ziyao (Electronic commerce research, 2025)
Keywords: Audiences; Business and Management; Computer Communication Networks; Consumers; Customer services; Data Structures and Information Theory; e-Commerce/e-business; Emotions; Happiness; Influencer marketing; IT in Business; Machine learning; Operations Research/Decision Theory; Purchasing; Sales; Streaming media; Tax evasion; Sales volume; Influencer happiness intensity; Live streaming commerce; Unstructured data; Machine learning