APA (7th ed.) Citation

Du, P., & Huang, Z. (2025). Happiness backfires: Emotion and sales in live streaming. Electronic commerce research, 25(4), 2641-2672. https://doi.org/10.1007/s10660-023-09760-y

Chicago Style (17th ed.) Citation

Du, Peiyuan, and Ziyao Huang. "Happiness Backfires: Emotion and Sales in Live Streaming." Electronic Commerce Research 25, no. 4 (2025): 2641-2672. https://doi.org/10.1007/s10660-023-09760-y.

MLA (9th ed.) Citation

Du, Peiyuan, and Ziyao Huang. "Happiness Backfires: Emotion and Sales in Live Streaming." Electronic Commerce Research, vol. 25, no. 4, 2025, pp. 2641-2672, https://doi.org/10.1007/s10660-023-09760-y.