Exploring new Dive Tourist Cohorts on the Great Barrier Reef
This research note reports on previously undescribed cohorts of dive tourists and contributes to the current body of knowledge about dive tourist segments. Findings are based on conversations with 138 passengers who volunteered comments whilst returning from the Great Barrier Reef Marine Park (GBRMP...
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| Published in | Tourism in marine environments Vol. 18; no. 1; pp. 59 - 65 |
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| Main Authors | , , |
| Format | Journal Article |
| Language | English |
| Published |
Putnam Valley
Cognizant Communication Corporation
09.08.2023
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| Subjects | |
| Online Access | Get full text |
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| Abstract | This research note reports on previously undescribed cohorts of dive tourists and contributes to the current body of knowledge about dive tourist segments. Findings are based on conversations with 138 passengers who volunteered comments whilst returning from the Great Barrier Reef Marine Park (GBRMP) on commercial day-trip and liveaboard (overnight) vessels. The study identified six new dive tourist cohorts. The findings highlight the importance that travel companions play in the decision-making of dive tourists with implications for customer value creation. The findings also may indicate an emerging trend in the adventure tourism market where participants are unlikely to become dedicated enthusiasts in adventure activities such as scuba diving. These insights also have implications for the dive tourism industry as a potential way to increase dive tourist numbers. |
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| AbstractList | This research note reports on previously undescribed cohorts of dive tourists and contributes to the current body of knowledge about dive tourist segments. Findings are based on conversations with 138 passengers who volunteered comments while returning from the Great Barrier Reef Marine Park (GBRMP) on commercial day-trip and liveaboard (overnight) vessels. The study identified six new dive tourist cohorts. The findings highlight the importance that travel companions play in the decision-making of dive tourists with implications for customer value creation. The findings also may indicate an emerging trend in the adventure tourism market where participants are unlikely to become dedicated enthusiasts in adventure activities such as scuba diving. These insights also have implications for the dive tourism industry as a potential way to increase dive tourist numbers. This research note reports on previously undescribed cohorts of dive tourists and contributes to the current body of knowledge about dive tourist segments. Findings are based on conversations with 138 passengers who volunteered comments while returning from the Great Barrier Reef Marine Park (GBRMP) on commercial day-trip and liveaboard (overnight) vessels. The study identified six new dive tourist cohorts. The findings highlight the importance that travel companions play in the decision-making of dive tourists with implications for customer value creation. The findings also may indicate an emerging trend in the adventure tourism market where participants are unlikely to become dedicated enthusiasts in adventure activities such as scuba diving. These insights also have implications for the dive tourism industry as a potential way to increase dive tourist numbers. This research note reports on previously undescribed cohorts of dive tourists and contributes to the current body of knowledge about dive tourist segments. Findings are based on conversations with 138 passengers who volunteered comments whilst returning from the Great Barrier Reef Marine Park (GBRMP) on commercial day-trip and liveaboard (overnight) vessels. The study identified six new dive tourist cohorts. The findings highlight the importance that travel companions play in the decision-making of dive tourists with implications for customer value creation. The findings also may indicate an emerging trend in the adventure tourism market where participants are unlikely to become dedicated enthusiasts in adventure activities such as scuba diving. These insights also have implications for the dive tourism industry as a potential way to increase dive tourist numbers. |
| Author | Prideaux, Bruce R. Cummins, Terrence Pabel, Anja |
| Author_xml | – sequence: 1 givenname: Terrence surname: Cummins fullname: Cummins, Terrence organization: School of Business and Law, Central Queensland University – sequence: 2 givenname: Anja surname: Pabel fullname: Pabel, Anja organization: Learning Design and Innovation Directorate, Central Queensland University – sequence: 3 givenname: Bruce surname: Prideaux middlename: R. fullname: Prideaux, Bruce R. organization: Faculty of Hospitality and Tourism, Prince of Songkla University |
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| SubjectTerms | Adventure tourism Barrier reefs Cohorts Decision making Dive Tourist Great Barrier Reef Marine parks Scuba Diving Segmentation Tourism Tourist Decision-Making Tourists |
| Title | Exploring new Dive Tourist Cohorts on the Great Barrier Reef |
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