APA (7th ed.) Citation

Bagozzi, R. P., & Dholakia, U. M. (2002). Intentional social action in virtual communities. Journal of interactive marketing, 16(2), 2-21. https://doi.org/10.1002/dir.10006

Chicago Style (17th ed.) Citation

Bagozzi, Richard P., and Utpal M. Dholakia. "Intentional Social Action in Virtual Communities." Journal of Interactive Marketing 16, no. 2 (2002): 2-21. https://doi.org/10.1002/dir.10006.

MLA (9th ed.) Citation

Bagozzi, Richard P., and Utpal M. Dholakia. "Intentional Social Action in Virtual Communities." Journal of Interactive Marketing, vol. 16, no. 2, 2002, pp. 2-21, https://doi.org/10.1002/dir.10006.