The in-flight shopper

This paper examined how in-flight shoppers differ from non-shoppers in terms of socioeconomic, motivational, and attitudinal characteristics. A telephone survey revealed that in-flight shoppers do not differ from non-shoppers in education and gender. In-flight shoppers, however, are older and earn m...

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Bibliographic Details
Published inJournal of air transport management Vol. 12; no. 4; pp. 207 - 211
Main Authors Huang, Wen-Hsien, Kuai, Liang
Format Journal Article
LanguageEnglish
Published Elsevier Ltd 01.07.2006
Subjects
Advertising
Brand consciousness
In-flight retailing
Price consciousness
Price consciousness
In-flight retailing
Brand consciousness
Advertising
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Summary:This paper examined how in-flight shoppers differ from non-shoppers in terms of socioeconomic, motivational, and attitudinal characteristics. A telephone survey revealed that in-flight shoppers do not differ from non-shoppers in education and gender. In-flight shoppers, however, are older and earn more money than the average airline passenger. Additionally, in-flight shoppers are more impulsive, more brand conscious, more price conscious, and less risk perceptive than non-shoppers. They are no different from non-shoppers when it comes to convenience and variety-seeking. The in-flight shopper also has a positive attitude towards advertising.
ISSN:0969-6997
1873-2089
DOI:10.1016/j.jairtraman.2006.01.008