Reexamining emerging market animosity toward western developed countries: A social dilemma in physical retailing consumption under normative influence

• Published in: Journal of retailing and consumer services Vol. 68; p. 103041
• Main Authors: Fong, Cher-Min, Chang, Hsing-Hua Stella, Lin, Mong-Ching, Chen, I-Hung
• Format: Journal Article
• Language: English
• Published: Elsevier Ltd 01.09.2022
• Subjects: Consumer animosity; Emerging market; Normative influence; Physical retailing; Social dilemma; Western product/service superiority; Consumer animosity; Western product/service superiority; Emerging market; Physical retailing; Social dilemma; Normative influence

Focusing on physical retailing as an apparent target for boycotts in the context of emerging market consumers' animosity toward Western developed countries, this research pioneers in its in-depth examination of a social dilemma whereby consumers on one hand wish to avoid purchasing Western prod...