Consumer perceived value and impulse buying behavior on mobile commerce: The moderating effect of social influence

• Published in: Journal of retailing and consumer services Vol. 63; p. 102683
• Main Authors: Yang, Feng, Tang, Jing, Men, Jinqi, Zheng, Xiabing
• Format: Journal Article
• Language: English
• Published: Elsevier Ltd 01.11.2021
• Subjects: Consumer perceived value; Impulse buying behavior; Interpersonal influence; M-commerce; Interpersonal influence; M-commerce; Impulse buying behavior; Consumer perceived value

This study examines how the consumers' perceived values (utilitarian and hedonic values) impact their impulse buying behavior (IBB) in the mobile commerce (m-commerce) context. Moreover, we view interpersonal influence as a moderator and test its impact on the correlation between the consumers&...