Consumer perceived value and impulse buying behavior on mobile commerce: The moderating effect of social influence - Yang, Feng; Tang, Jing; Men, Jinqi; Zheng, Xiabing (Journal of retailing and consumer services, 2021)
Keywords: Consumer perceived value; Impulse buying behavior; Interpersonal influence; M-commerce; Interpersonal influence; M-commerce; Impulse buying behavior; Consumer perceived value