Consumer perceived value and impulse buying behavior on mobile commerce: The moderating effect of social influence
This study examines how the consumers' perceived values (utilitarian and hedonic values) impact their impulse buying behavior (IBB) in the mobile commerce (m-commerce) context. Moreover, we view interpersonal influence as a moderator and test its impact on the correlation between the consumers&...
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| Published in | Journal of retailing and consumer services Vol. 63; p. 102683 |
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| Main Authors | , , , |
| Format | Journal Article |
| Language | English |
| Published |
Elsevier Ltd
01.11.2021
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| Subjects | |
| Online Access | Get full text |
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| Abstract | This study examines how the consumers' perceived values (utilitarian and hedonic values) impact their impulse buying behavior (IBB) in the mobile commerce (m-commerce) context. Moreover, we view interpersonal influence as a moderator and test its impact on the correlation between the consumers' perceived value and their IBB. Data were collected through a survey in China (n = 199). The results show that environmental stimuli significantly influence consumer perceived values (i.e., perceived utilitarian value and perceived hedonic value), and the consumers’ perception of hedonic value significantly and directly impacts their IBB. In addition, the interaction effect of perceived hedonic value and interpersonal influence significantly affects IBB. The findings provide valuable guidance for m-commerce retailers to induce consumer IBB.
This study examines how the consumers' perceived values (perceived utilitarian and hedonic values) impact their impulse buying behavior in the m-commerce context. Moreover, we view interpersonal influence as a moderator variable and test its moderating effect on the relationship between the consumers’ perceived value and their impulse buying behavior. [Display omitted] |
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| AbstractList | This study examines how the consumers' perceived values (utilitarian and hedonic values) impact their impulse buying behavior (IBB) in the mobile commerce (m-commerce) context. Moreover, we view interpersonal influence as a moderator and test its impact on the correlation between the consumers' perceived value and their IBB. Data were collected through a survey in China (n = 199). The results show that environmental stimuli significantly influence consumer perceived values (i.e., perceived utilitarian value and perceived hedonic value), and the consumers’ perception of hedonic value significantly and directly impacts their IBB. In addition, the interaction effect of perceived hedonic value and interpersonal influence significantly affects IBB. The findings provide valuable guidance for m-commerce retailers to induce consumer IBB.
This study examines how the consumers' perceived values (perceived utilitarian and hedonic values) impact their impulse buying behavior in the m-commerce context. Moreover, we view interpersonal influence as a moderator variable and test its moderating effect on the relationship between the consumers’ perceived value and their impulse buying behavior. [Display omitted] |
| ArticleNumber | 102683 |
| Author | Men, Jinqi Zheng, Xiabing Yang, Feng Tang, Jing |
| Author_xml | – sequence: 1 givenname: Feng surname: Yang fullname: Yang, Feng email: fengyang@ustc.edu.cn organization: International Institute of Finance, School of Management, University of Science and Technology of China, #96 JinZhai Road, Baohe District, Hefei, Anhui, 230026, PR China – sequence: 2 givenname: Jing surname: Tang fullname: Tang, Jing email: jingtang@mail.ustc.edu.cn organization: School of Management, University of Science and Technology of China, #96 JinZhai Road, Baohe District, Hefei, Anhui, 230026, PR China – sequence: 3 givenname: Jinqi orcidid: 0000-0002-5234-6674 surname: Men fullname: Men, Jinqi email: menjinqi@mail.ustc.edu.cn organization: School of Management, University of Science and Technology of China, #96 JinZhai Road, Baohe District, Hefei, Anhui, 230026, PR China – sequence: 4 givenname: Xiabing surname: Zheng fullname: Zheng, Xiabing email: is.xzheng@gmail.com organization: International Institute of Finance, School of Management, University of Science and Technology of China, #96 JinZhai Road, Baohe District, Hefei, Anhui, 230026, PR China |
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Retailing doi: 10.1016/S0022-4359(01)00041-0 |
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| Title | Consumer perceived value and impulse buying behavior on mobile commerce: The moderating effect of social influence |
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