The influence of anthropomorphic appearance of artificial intelligence products on consumer behavior and brand evaluation under different product types

• Published in: Journal of retailing and consumer services Vol. 74; p. 103432
• Main Authors: Zhang, Yaqiong, Wang, Shifu
• Format: Journal Article
• Language: English
• Published: Elsevier Ltd 01.09.2023
• Subjects: Artificial intelligence; Brand evaluation; Consumer perception; Product anthropomorphism; Purchase intention; Brand evaluation; Product anthropomorphism; Artificial intelligence; Purchase intention; Consumer perception

While artificial intelligence products are widely used in the market, their anthropomorphic appearance design is becoming a frontier issue in product strategy and consumer behavior research. The aim of this study was to investigate the influence of anthropomorphic appearance on consumer behavior and...