Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing

• Published in: Journal of retailing and consumer services Vol. 65; p. 102242
• Main Authors: Cheah, Jun-Hwa, Lim, Xin-Jean, Ting, Hiram, Liu, Yide, Quach, Sara
• Format: Journal Article
• Language: English
• Published: Elsevier Ltd 01.03.2022
• Subjects: Consumer empowerment; Consumer perception of channel integration; Omnichannel retailing; Patronage intention; Privacy concerns; Retailing; Trust; Patronage intention; Consumer perception of channel integration; Omnichannel retailing; Privacy concerns; Consumer empowerment; Retailing; Trust

Omnichannel retailing is a new retail norm that focuses on providing a seamless interaction between retailers and consumers. Although the effect of omnichannel retailing on business is increasingly recognised, privacy concerns remain a subject of debate and a delicate issue which could potentially i...