Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players? - Hussain, Ali; Abid, Muhammad Farrukh; Shamim, Amjad; Ting, Ding Hooi; Toha, Md Abu (Journal of retailing and consumer services, 2023)
Keywords: Co-creation experience; Premium gaming services; S-D logic; Value co-creation; Video games; Video games; Premium gaming services; Value co-creation; Co-creation experience; S-D logic