APA (7th ed.) Citation

Hussain, A., Abid, M. F., Shamim, A., Ting, D. H., & Toha, M. A. (2023). Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players? Journal of retailing and consumer services, 70, 103128. https://doi.org/10.1016/j.jretconser.2022.103128

Chicago Style (17th ed.) Citation

Hussain, Ali, Muhammad Farrukh Abid, Amjad Shamim, Ding Hooi Ting, and Md Abu Toha. "Videogames-as-a-service: How Does In-game Value Co-creation Enhance Premium Gaming Co-creation Experience for Players?" Journal of Retailing and Consumer Services 70 (2023): 103128. https://doi.org/10.1016/j.jretconser.2022.103128.

MLA (9th ed.) Citation

Hussain, Ali, et al. "Videogames-as-a-service: How Does In-game Value Co-creation Enhance Premium Gaming Co-creation Experience for Players?" Journal of Retailing and Consumer Services, vol. 70, 2023, p. 103128, https://doi.org/10.1016/j.jretconser.2022.103128.