A neural network based price sensitive recommender model to predict customer choices based on price effect

• Published in: Journal of retailing and consumer services Vol. 61; p. 102573
• Main Authors: Chen, Shiuann-Shuoh, Choubey, Bhaskar, Singh, Vinay
• Format: Journal Article
• Language: English
• Published: Elsevier Ltd 01.07.2021
• Subjects: Consumer behaviour; Customer-product interaction; Deep learning; Matrix -factorization; Price sensitivities; Deep learning; Matrix -factorization; Customer-product interaction; Price sensitivities; Consumer behaviour

The impact of price and price changes should not be ignored while designing algorithms for predicting customer choice. Consumer preferences should be modeled with consideration of price effects. Businesses need to consider for efficient prediction of an individual's purchase behaviour. Personal...