Social marketing interventions: insights from a system dynamics simulation model

• Published in: Journal of social marketing Vol. 9; no. 3; pp. 329 - 342
• Main Authors: Saunders, Stephen Graham, Truong, V. Dao
• Format: Journal Article
• Language: English
• Published: Bingley Emerald Publishing Limited 20.08.2019; Emerald Group Publishing Limited
• Subjects: Calendars; Data collection; Feedback; Intervention; Scholars; Simulation; Social marketing; Software; Social marketing; Feedback loops; System dynamics; Simulation; Behaviour change

Purpose The purpose of this paper is to explore the dynamic nature of behaviour change over time and to gain insights into the effectiveness of social marketing efforts at three different intervention points under three different delay time conditions. Design/methodology/approach A system dynamics s...