Systems social marketing: a critical appraisal

• Published in: Journal of social marketing Vol. 9; no. 2; pp. 180 - 203
• Main Authors: Truong, V. Dao, Saunders, Stephen Graham, Dong, X. Dam
• Format: Journal Article
• Language: English
• Published: Bingley Emerald Publishing Limited 10.06.2019; Emerald Group Publishing Limited
• Subjects: Alcohol; Audiences; Behavior; Consumption; Content analysis; Data analysis; Data collection; Debates; Influence; Public health; Scholars; Social marketing; Social norms; Social sciences; Society; Stakeholders; System theory; Systems theory; Macro-social marketing; Well-being; Dynamic systems; Behaviour change

Purpose Social marketing has gained widespread recognition as a means of motivating behaviour change in individuals for societal good. Many opinions have been shared regarding its potential to affect society or systems-wide change, leading to the macro-or systems social marketing (SSM) concepts and...