Systems social marketing: a critical appraisal - Truong, V. Dao; Saunders, Stephen Graham; Dong, X. Dam (Journal of social marketing, 2019)
Keywords: Alcohol; Audiences; Behavior; Consumption; Content analysis; Data analysis; Data collection; Debates; Influence; Public health; Scholars; Social marketing; Social norms; Social sciences; Society; Stakeholders; System theory; Systems theory; Macro-social marketing; Well-being; Dynamic systems; Behaviour change