How do followers infer the motives behind an influencer's advertising disclosures? - Han, Haejoo; Yi, Jisu; Jun, Sunghee; Ahn, Sungsook (Asia Pacific journal of marketing and logistics, 2021)
Keywords: Advertising; Consumer behavior; Consumers; Disclosure; Influencer marketing; Knowledge; Power; Product reviews; Purchase intention; Social networks; Inference regarding persuasion motives; Number of followers; Advertising disclosures; Influencer marketing