Measuring, evaluating, and documenting social marketing impact

• Published in: Journal of social marketing Vol. 11; no. 3; pp. 259 - 277
• Main Authors: Truong, V. Dao, Dong, X. Dam, Saunders, Stephen Graham, Pham, Quynh, Nguyen, Hanh, Tran, Ngoc Anh
• Format: Journal Article
• Language: English
• Published: Bingley Emerald Publishing Limited 26.07.2021; Emerald Group Publishing Limited
• Subjects: Audiences; Behavior; Condoms; Developing countries; Family planning; LDCs; Research methodology; Social change; Social impact; Social marketing; Documenting social marketing impact; Logic model; Evaluating social marketing; Social marketing impact

Purpose This paper aims to examine how social marketing intervention programmes to measure, evaluate and document social marketing impact. Design/methodology/approach A systematic review of 49 nutritional behaviour intervention programmes (2006–2020) was conducted. To examine the social marketing im...