Measuring, evaluating, and documenting social marketing impact - Truong, V. Dao; Dong, X. Dam; Saunders, Stephen Graham; Pham, Quynh; Nguyen, Hanh; Tran, Ngoc Anh (Journal of social marketing, 2021)
Keywords: Audiences; Behavior; Condoms; Developing countries; Family planning; LDCs; Research methodology; Social change; Social impact; Social marketing; Documenting social marketing impact; Logic model; Evaluating social marketing; Social marketing impact