Assessing and improving commonality and diversity within a product family

• Published in: Research in engineering design Vol. 20; no. 4; pp. 241 - 253
• Main Authors: Alizon, Fabrice, Shooter, Steven B., Simpson, Timothy W.
• Format: Journal Article
• Language: English
• Published: London Springer-Verlag 01.11.2009; Springer Nature B.V
• Subjects: CAE) and Design; Commonality; Competition; Computer-Aided Engineering (CAD; Design; Engineering; Engineering Design; Global marketing; Hand tools; Markets; Original Paper; Product differentiation; Commonality; Product family; Product platform; Variety; Diversity

At a time when product differentiation is a major indicator of success in the global market, each company is looking to offer competitive and highly differentiated products. This differentiation issue is restricted by the design of platform-based products that share modules and/or components. It is...