Knowledge agility, relational capability, marketing networks antecedence for successful marketing performance

• Published in: Contaduría, administración Vol. 67; no. 2; p. 334
• Main Authors: Sugiyarti, Gita, Mardiyono, Aris
• Format: Journal Article
• Language: English; Portuguese
• Published: Universidad Nacional Autónoma de México, Facultad de Contaduría y Administración 2022
• Subjects: Business, Finance; capacidad relacional; conocimiento agilidad; desempeño de mercadotecnia; knowledge agility; Management; marketing networks; marketing performance; redes de comercialización; relational capability; conocimiento agilidad; L26; desempeño de mercadotecnia; relational capability; redes de comercialización; knowledge agility; marketing networks; marketing performance; M31; capacidad relacional; M21

Abstract This study aims to examine the effect of knowledge capabilities, relational capabilities, network marketing and marketing performance. The research sample was 215 respondents. The analysis tool uses SEM (Structural Equation Modeling). AMOS version 16 is used for data processing. The finding...