Determines factors of cultural city brand equity: from the perspective of a city’s integration with residents

• Published in: Journal of Asian architecture and building engineering pp. 1 - 20
• Main Authors: Zhao, Wenqiang, Seokhyun, Lee
• Format: Journal Article
• Language: English
• Published: Taylor & Francis Group 25.12.2024
• Subjects: city brand equity; city image; cultural city; sustainable cities; urban planning

The city brand, a vital strategic asset, leverages a city’s unique qualities to enhance attractiveness, with a rising interest in using the cultural city as a distinct brand type. Residents, as the most significant stakeholders, play a crucial role in promoting the city’s image and branding. This st...