Challenges to public service news programmes in Spain: Professionals and viewers’ discourses wavering between institutional reform and counter-reform
This article presents the results of a study analysing the perceptions held by both Spanish public service television (TVE) news professionals and viewers as regards the main challenges faced by Spanish public service broadcasting (PSB), some of which are also common to European PSB. The global chan...
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Published in | Journalism (London, England) Vol. 15; no. 7; pp. 908 - 925 |
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Main Authors | , , |
Format | Journal Article |
Language | English |
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SAGE Publications
01.10.2014
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Abstract | This article presents the results of a study analysing the perceptions held by both Spanish public service television (TVE) news professionals and viewers as regards the main challenges faced by Spanish public service broadcasting (PSB), some of which are also common to European PSB. The global changes of the last decade have created a new social, economic, political and technological context to which PBS channels must adapt. Achieving the pluralism demanded by public institutions, differentiating themselves from commercial channels and forging a closer relationship with their audiences are three of the chief hurdles that must be overcome. PSB channels in the Mediterranean region are faced with a further obstacle: maintaining their independence from government, an issue that has led TVE to implement a number of reforms and counter-reforms in the period from 2006–2012. Regarded as a symbol of the public service duty of state-owned broadcasters, news programmes are central to achieving these goals. Therefore, this work intends to contribute to a research agenda, linking audience research to production studies and analysing the broader media policy context (Livingstone, 1998: 2–5), by approaching the complex dynamics between communication policies and specific interpretations of media discourses in Europe. In the case of Spain, this analysis shows that in the period from 2006–2011, PSB news professionals highly valued their new-found independence. However, the seemingly modest increase in viewers’ support does not bode well for the healthy development of PSB in Spain in a scenario in which institutional support is weak. |
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AbstractList | This article presents the results of a study analysing the perceptions held by both Spanish public service television (TVE) news professionals and viewers as regards the main challenges faced by Spanish public service broadcasting (PSB), some of which are also common to European PSB. The global changes of the last decade have created a new social, economic, political and technological context to which PBS channels must adapt. Achieving the pluralism demanded by public institutions, differentiating themselves from commercial channels and forging a closer relationship with their audiences are three of the chief hurdles that must be overcome. PSB channels in the Mediterranean region are faced with a further obstacle: maintaining their independence from government, an issue that has led TVE to implement a number of reforms and counter-reforms in the period from 2006–2012. Regarded as a symbol of the public service duty of state-owned broadcasters, news programmes are central to achieving these goals. Therefore, this work intends to contribute to a research agenda, linking audience research to production studies and analysing the broader media policy context (Livingstone, 1998: 2–5), by approaching the complex dynamics between communication policies and specific interpretations of media discourses in Europe. In the case of Spain, this analysis shows that in the period from 2006–2011, PSB news professionals highly valued their new-found independence. However, the seemingly modest increase in viewers’ support does not bode well for the healthy development of PSB in Spain in a scenario in which institutional support is weak. This article presents the results of a study analysing the perceptions held by both Spanish public service television (TVE) news professionals and viewers as regards the main challenges faced by Spanish public service broadcasting (PSB), some of which are also common to European PSB. The global changes of the last decade have created a new social, economic, political and technological context to which PBS channels must adapt. Achieving the pluralism demanded by public institutions, differentiating themselves from commercial channels and forging a closer relationship with their audiences are three of the chief hurdles that must be overcome. PSB channels in the Mediterranean region are faced with a further obstacle: maintaining their independence from government, an issue that has led TVE to implement a number of reforms and counter-reforms in the period from 2006-2012. Regarded as a symbol of the public service duty of state-owned broadcasters, news programmes are central to achieving these goals. Therefore, this work intends to contribute to a research agenda, linking audience research to production studies and analysing the broader media policy context (Livingstone, 1998: 2-5), by approaching the complex dynamics between communication policies and specific interpretations of media discourses in Europe. In the case of Spain, this analysis shows that in the period from 2006-2011, PSB news professionals highly valued their new-found independence. However, the seemingly modest increase in viewers' support does not bode well for the healthy development of PSB in Spain in a scenario in which institutional support is weak. [Reprinted by permission of Sage Publications Ltd., copyright holder.] |
Author | Lamuedra Graván, María García de Madariaga, José M Tucho Fernández, Fernando |
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References | Deuze 2005; 6 2008 Habermas, Jacobs 1986; 2 Bustamante 2010 Brevini 2010; 1 Holtz-Bacha, Norris 2001; 18 Lamuedra, Lara 2009; 15 Livingstone 1998; 1 Hujanen 2004; 4 Zallo 2010; 65 Donder, Pauwels 2008; 3 Mansell R (bibr34-1464884913508609) 2012 bibr23-1464884913508609 Bustamante E (bibr5-1464884913508609) 2010 bibr15-1464884913508609 bibr22-1464884913508609 Torres J (bibr39-1464884913508609) 2010 bibr2-1464884913508609 bibr28-1464884913508609 Leó B (bibr27-1464884913508609) 2011 bibr24-1464884913508609 Langer J (bibr25-1464884913508609) 1998 Retis J (bibr36-1464884913508609) 2010 Lowe GF (bibr29-1464884913508609) 2010 Zallo R (bibr41-1464884913508609) 2010; 65 bibr21-1464884913508609 Bustamante E (bibr6-1464884913508609) 2012 Bustamante E (bibr7-1464884913508609) 2008 bibr12-1464884913508609 bibr17-1464884913508609 Lowe GF (bibr30-1464884913508609) 2012 Mateo R (bibr31-1464884913508609) 2009 Bustamante E (bibr3-1464884913508609) 2004 Madianou M (bibr33-1464884913508609) 2005 Bakker P (bibr1-1464884913508609) 2012 bibr20-1464884913508609 Thussu DK (bibr38-1464884913508609) 2007 García de (bibr13-1464884913508609) 2011 Callejo J (bibr8-1464884913508609) 2010 Hartmann BJ (bibr19-1464884913508609) 2010 bibr11-1464884913508609 González Pascual A (bibr14-1464884913508609) 2009 McChesney RW (bibr32-1464884913508609) 2004 bibr18-1464884913508609 Soler P (bibr37-1464884913508609) 2012 bibr9-1464884913508609 bibr40-1464884913508609 Lamuedra M (bibr26-1464884913508609) 2009; 15 De Haan Y (bibr16-1464884913508609) 2012 bibr10-1464884913508609 Bustamante E (bibr4-1464884913508609) 2006 Martínez-Nicolás M (bibr35-1464884913508609) 2010 |
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Title | Challenges to public service news programmes in Spain: Professionals and viewers’ discourses wavering between institutional reform and counter-reform |
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