How anthropomorphism affects trust in intelligent personal assistants

• Published in: Industrial management + data systems Vol. 121; no. 12; pp. 2722 - 2737
• Main Authors: Chen, Qian Qian, Park, Hyun Jung
• Format: Journal Article
• Language: English
• Published: Wembley Emerald Publishing Limited 10.11.2021; Emerald Group Publishing Limited
• Subjects: Agents (artificial intelligence); Anthropomorphism; Artificial intelligence; Attraction; Consumers; Continuous improvement; Intelligent agents; Mediators; Motivation; Multivariate statistical analysis; Personal digital assistants; Robots; Trust; Interpersonal attraction; Intelligent personal assistants; Anthropomorphism; Trust; Voice-based assistants

PurposeWith the continuous improvement of artificial intelligence (AI) technology, intelligent personal assistants (IPAs) based on AI have seen unprecedented growth. The present study investigates the effect of anthropomorphism on cognitive and emotional trust and the role of interpersonal attractio...