The role online review on mobile commerce adoption: an inclusive growth context

• Published in: Journal of Asia business studies Vol. 14; no. 5; pp. 759 - 778
• Main Authors: Pipitwanichakarn, Tanikan, Wongtada, Nittaya
• Format: Journal Article
• Language: English
• Published: Bingley Emerald Publishing Limited 07.12.2020; Emerald Group Publishing Limited
• Subjects: Competitive advantage; Computer platforms; Consumers; Economic growth; Emerging markets; Externality; Mobile commerce; Retail stores; Small business; Technology Acceptance Model; Technology adoption; Vendors; Wireless networks; Thailand; Indonesia; Mobile commerce; Technology acceptance model; Street vendors; Underprivileged; Trust; Online review

Purpose As technology has increasingly disrupted traditional commerce, there is a need for inclusive growth to ensure that no group – particularly the underprivileged – is left behind. Against this backdrop, this paper aims to shed light on mobile commerce (m-commerce) adoption among street vendors....