The role online review on mobile commerce adoption: an inclusive growth context - Pipitwanichakarn, Tanikan; Wongtada, Nittaya (Journal of Asia business studies, 2020)
Keywords: Competitive advantage; Computer platforms; Consumers; Economic growth; Emerging markets; Externality; Mobile commerce; Retail stores; Small business; Technology Acceptance Model; Technology adoption; Vendors; Wireless networks; Thailand; Indonesia; Mobile commerce; Technology acceptance model; Street vendors; Underprivileged; Trust; Online review