Who one is, whom one knows? Evaluating the importance of personal and social characteristics of influential people in social networks - Hassanzadeh, Mehdi; Taheri, Mohammad; Shokouhyar, Sajjad; Shokoohyar, Sina (Aslib journal of information management, 2023)
Keywords: Attitudes; Exhibitionism; Influencer marketing; Leadership; Least squares method; Model testing; Personal relationships; Personality; Personality traits; Social factors; Social interaction; Social networks; Para-social interaction; Opinion leadership; Social media; Influencer marketing; Personality traits