Push-pull-mooring framework for e-commerce adoption in small and medium enterprises

• Published in: Journal of enterprise information management Vol. 33; no. 2; pp. 381 - 406
• Main Authors: Susanty, Aries, Handoko, Agil, Puspitasari, Nia Budi
• Format: Journal Article
• Language: English
• Published: Bradford Emerald Publishing Limited 28.02.2020; Emerald Group Publishing Limited
• Subjects: Context; Cultural factors; Cultural heritage; Customer services; Customers; Electronic commerce; Hypotheses; Hypothesis testing; Industry 4.0; Internet of Things; Marketing; Mooring; Quality of service architectures; Research methodology; Retailing; Searching; Small & medium sized enterprises-SME; Small business; Software; Switching; Technology Acceptance Model; Technology utilization; Travel time; Variables; Central Java Indonesia; Indonesia; Small and medium enterprises; E-commerce; Push-pull-mooring factors

Purpose The purpose of this paper is twofold: first, to develop a conceptual model using the push-pull-mooring (PPM) framework to understand the switching behavior of small- and medium-size enterprises (SMEs) of batik from adopting traditional marketing to e-commerce; and, second, to test whether th...