Should we cooperate? Game theory insights for servitization

• Published in: International journal of service industry management Vol. 32; no. 5; pp. 835 - 859
• Main Authors: Wagstaff, Scott, Burton, Jamie, Zolkiewski, Judy
• Format: Journal Article
• Language: English
• Published: Bingley Emerald Publishing Limited 11.10.2021; Emerald Group Publishing Limited
• Subjects: Big Data; Business to business commerce; Competitive advantage; Cooperation; Customer services; Decision making; Game theory; Gamification; Internet of Things; Management; Manufacturers; Manufacturing; Mixed methods research; Service industries; Success; Oil industry; Servitization dynamics; Mixed methods; Game theory; Business relationships

PurposeAn abundance of literature suggests that organisations adopting a cooperative approach achieve greater rewards than those that act in opposition or isolation. An emerging body of work also highlights the multiple actors involved in servitization. Despite this, in some contexts the benefits of...