Should we cooperate? Game theory insights for servitization - Wagstaff, Scott; Burton, Jamie; Zolkiewski, Judy (International journal of service industry management, 2021)
Keywords: Big Data; Business to business commerce; Competitive advantage; Cooperation; Customer services; Decision making; Game theory; Gamification; Internet of Things; Management; Manufacturers; Manufacturing; Mixed methods research; Service industries; Success; Oil industry; Servitization dynamics; Mixed methods; Game theory; Business relationships