The role of vicarious learning strategies in shaping consumers' uncertainty: the case of live-streaming shopping - Men, Jinqi; Zheng, Xiabing; Davison, Robert M. (Internet research, 2024)
Keywords: Behavior; Communication; Consumers; Credibility; Electronic commerce; Influence; Learning; Learning Processes; Learning Strategies; Learning Theories; Learning theory; Perception; Perceptions; Real time; Shopping; Streaming media; Uncertainty; Vicarious learning; Live-streaming shopping; Credibility; Means-end chain model