Striking an Emotional Chord: Effects of Emotional Appeals and Chatbot Anthropomorphism on Persuasive Science Communication

• Published in: Science communication Vol. 45; no. 4; pp. 485 - 511
• Main Authors: Wang, Jinping, Peng, Lulu
• Format: Journal Article
• Language: English
• Published: Los Angeles, CA SAGE Publications 01.08.2023; SAGE PUBLICATIONS, INC
• Subjects: Biodiversity; Chatbots; Fear; Risk perception; Wildlife conservation; persuasion; anthropomorphism; chatbot; emotional appeals

Chatbots have been used to achieve persuasive goals in various communication contexts. This research investigates how chatbot anthropomorphism intersects with emotional appeals to influence persuasive outcomes in science communication by conducting two experiments in the contexts of skin cancer prev...