Influential and Worthy: A Video-centric Exploration of Travel Influencers’ Value Chain Logic - Guo, Siqi; Deng, Ning; He, Zeya (Journal of travel research, 2025)
Keywords: Communication; Computer platforms; Electronic commerce; Influencer marketing; Social networks; Travel; User behavior; User generated content; Users; Value chain; communication strategies; video; influencer marketing; communication and persuasion theory; online engagement